VOX India has announced its role as the Associate Gold Sponsor for the ongoing cricket series between India and Sri Lanka, running from July 27 to August 7, 2024. This strategic partnership marks a significant milestone for VOX India, combining its dedication to enhancing living spaces with an exciting opportunity to engage with cricket fans across the Indian subcontinent. The VOX India logo will be prominently displayed on the mid-wicket pitch mat, ensuring exceptional brand visibility throughout the tournament.
Notably, VOX is a distinguished European brand renowned for its excellence in designing, manufacturing, and distributing furniture, home furnishings, and building materials.
Speaking on this, Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket, added, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”
Varun Poddar, Founder, VOX India, said, “VOX India is proud to step up to the crease as the Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”
The collaboration underscores VOX India’s commitment to advancing athletics and unveils fresh corporate social responsibility programs focused on societal progress and eco-friendly practices, mirroring the firm’s goal of fostering constructive transformation beyond its primary operations.